What helps
- A page for each service and question, with a clear, direct answer
- Accurate business details on your site, including structured data (schema)
- Letting AI search crawlers like OAI-SearchBot (ChatGPT search) and PerplexityBot read your site
- Consistent listings on Google, Bing, Apple Maps, Yelp and industry sites
- Reviews that mention what you do and where
How to check
Ask ChatGPT, Perplexity and Google questions like "best [your service] in Boise" once a month and note whether you're named. Results change, so track it over time.
Written by Brayden Howard, Gofirstlight, Boise. Updated October 2026.